Markus Pulliainen

hand drawn air balloons with crumpled paper ball as leadership concept

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How to Offer Mass Customized Services Effectively?

In this article we are focusing the mass customization, from a theoretical point of view and also how it is done with Good Sign service solutions. In the nutshell we are defining the process about: "What do I need to be effective in mass customized...

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Monetizing IoT? Creating Recurring Revenue!

Monetizing IoT Many companies are contemplating how to monetize IoT solutions, and how new data-driven opportunities are changing the characteristics...

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IoT and New Flexible Service Business Models

Tactical and Strategic IoT Business Goals When I wrote my master’s thesis about “Defining IoT business models in B2B” I did not yet have a full view...

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