Markus Pulliainen


Recent Posts

4 min read

How to Offer Mass Customized Services Effectively?

By Markus Pulliainen on Nov 13, 2018 2:35:16 PM

In this article we are focusing the mass customization, from a theoretical point of view and also how it is done with Good Sign service solutions. In the nutshell we are defining the process about: "What do I need to be effective in mass customized business?".

Effective mass customization is based on understanding customer needs for mass customization, and implementing mass customized services properly. [Nikolaus Franke & Frank T. Piller: 2002]

Shall we take a look at the mass customizing theory and how mass customization is applied in physical products and in services?

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4 min read

Monetizing IoT? Creating Recurring Revenue!

By Markus Pulliainen on Jun 12, 2018 7:13:00 AM

Monetizing IoT

Many companies are contemplating how to monetize IoT solutions, and how new data-driven opportunities are changing the characteristics of products and services.

I just recently read two articles related to monetizing IoT. First one was PWC´s white paper about Monetizing the Industrial Internet of Things and the second was Forbes's SAPVoice article about 4 Supply Chain Strategies to Drive Digital Transformation. I will bring forward some highlights from these articles, and elaborate further on some ideas. 

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3 min read

IoT and New Flexible Service Business Models

By Markus Pulliainen on Feb 28, 2018 7:17:00 AM

Tactical and Strategic IoT Business Goals

When I wrote my master’s thesis about “Defining IoT business models in B2B” I did not yet have a full view on how this kind of services are affecting daily business operations. One major point in my thesis was that companies have two viewpoints: tactical and strategic. Tactical goals a company wants to achieve straight away. Strategic goals are the targets linked to the company vision.

I am now enjoying a hands-on view to digital opportunities. After joining Good Sign, my daily work is about implementing Good Sign’s service business solution for companies to make it easy and fast to achieve tactical targets while bringing the capabilities to achieve strategic goals.

What Tactical and Strategic Wins Can IoT Bring to B2B Business?

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