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Not Offering ‘Click to Buy’ B2B Services? You May Not Survive.

By Taija Engman on Mar 3, 2015 7:30:00 AM

A World Driven by Instant Gratification

Companies in the B2B services market that continue to do billing and provisioning manually may not have a long life expectancy.

The business world is now driven by software and customer desire for instant gratification. Doing something by hand that could be automated by an IT application is a dubious proposition at the best of times. Even if your enterprise manages to get by under the weight of its labor-intensive processes, don’t be surprised  - if you find a moment to look up - to see customers moving away to other solutions.

Automated billing and provisioning or ‘click to buy’ service purchasing is increasingly changing from being an option to an obligation for B2B services companies that want to survive and thrive.

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