4 min read

How to Offer Mass Customized Services Effectively?

By Markus Pulliainen on Nov 13, 2018 2:35:16 PM

In this article we are focusing the mass customization, from a theoretical point of view and also how it is done with Good Sign service solutions. In the nutshell we are defining the process about: "What do I need to be effective in mass customized business?".

Effective mass customization is based on understanding customer needs for mass customization, and implementing mass customized services properly. [Nikolaus Franke & Frank T. Piller: 2002]

Shall we take a look at the mass customizing theory and how mass customization is applied in physical products and in services?

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4 min read

Monetizing IoT? Creating Recurring Revenue!

By Markus Pulliainen on Jun 12, 2018 7:13:00 AM

Monetizing IoT

Many companies are contemplating how to monetize IoT solutions, and how new data-driven opportunities are changing the characteristics of products and services.

I just recently read two articles related to monetizing IoT. First one was PWC´s white paper about Monetizing the Industrial Internet of Things and the second was Forbes's SAPVoice article about 4 Supply Chain Strategies to Drive Digital Transformation. I will bring forward some highlights from these articles, and elaborate further on some ideas. 

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4 min read

Why ERP Is Not Smart Enough with Recurring Revenue?

By Janne Kivilaakso on May 15, 2018 7:05:00 AM

Good ERP system is an essential tool to support product sales, manufacturing, warehousing, delivery and billing.

However, the ERP mode of operation ‘A Leads to B’, does not support scalable transformation to recurring revenue business models. Specifically, the kind of services requiring advanced variable usage-based pricing are difficult for ERP systems.

Have you ever wondered why this is? 

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2 min read

CFO Surveys Reveal: Companies Capitalizing on Subscriptions & Services Economy

By Taija Engman on Jan 25, 2018 7:22:00 AM


As-a-Service Business Is Growing

Read almost any survey or research paper touching business models: service transformation is clearly visible.

There may be several terms used when discussing growth of services and new service business models, for example: 

  • Service transformation
  • Recurring revenue business model
  • Service business growth
  • Subscription and services economy
  • SaaS
  • Internet of Services
  • Digital Services
  • Disruption 

No matter the terms used, the growing trend towards selling and procuring as-a-service is clear.

Below are two examples: a survey by CFO Research and a study by Forrester.

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