In this article we are focusing the mass customization, from a theoretical point of view and also how it is done with Good Sign service solutions. In the nutshell we are defining the process about: "What do I need to be effective in mass customized business?".
Effective mass customization is based on understanding customer needs for mass customization, and implementing mass customized services properly. [Nikolaus Franke & Frank T. Piller: 2002]
Shall we take a look at the mass customizing theory and how mass customization is applied in physical products and in services?