3 min read

Billing Transparency Saves Everybody Time

By Petri Takala on Aug 9, 2022 9:15:00 AM

Billing should be a natural and positive event in business. A financial “thank you” after a job well done. But too often, the invoice or the billing process spoils the party. According to specialist analyst firm MGI, 59 percent of businesses experience significant customer friction due to billing disputes. Older studies show that 39% of businesses see billing as a problem area. In this blog, we will take a look at the root cause of these issues: transparency.

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3 min read

Change Your Business Model To Pay-Per-Use With These 3 Steps

By Petri Takala on May 11, 2022 6:03:39 PM

There are many reasons for both clients and companies to prefer subscription or pay-per-use pricing. Clients love the full service, the monthly fees instead of the capital investment, the ease of use, and the guarantee of service (set it and forget it). And you might like more predictable recurring revenue, less churn, the upsell potential, and the higher customer lifetime value. So how do you get started? In this blog, we help you on your way with a 3-step approach.

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2 min read

The Future of Billing Is Customer-Centric

By Petri Takala on May 4, 2022 9:00:00 AM

Billing takes the center stage in new business models. It becomes clear that the billing experience is essential to a long and profitable customer lifecycle. However, with more complex business models and more dynamic client interactions, it becomes harder to get billing right.

Business strategists are acknowledging the importance of flexible billing platforms as a tool to future-proof their client relations. Here are a few trends that will change billing in the future, which might also impact your billing practices.

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3 min read

Drive Your SaaS Business by Metrics

By Petri Takala on Apr 25, 2022 8:45:00 AM

There is no business like a SaaS business. With the rise of SaaS business came new metrics and new rules to assess, monitor, and steer SaaS business performance. Traditional business models looked at product or service profitability as a one-off transaction, but in SaaS, we need to monitor CLV along with the whole range of recurring transactions. The cash flow is not based on sales of products, but on MRR. ARR became the leading indicator of longer-term revenue performance. 

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3 min read

Saas Business Booming But Highly Competitive

By Petri Takala on Apr 5, 2022 1:13:58 PM

There has never been a more exciting time to be in the SaaS business than now. As recent research shows, 2021 has proven to be another solid growth year for SaaS business, with 28% median CARG despite Covid.

Upsell is the key to growth, especially the ability to upsell usage. We've seen this time and again, in companies of all sizes and industries. But what is usage upsell? And more importantly, how can you use it to drive your business growth? Keep reading to find out.

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2 min read

Billing is Key to Your SaaS Business Growth

By Petri Takala on Mar 30, 2022 11:19:07 AM

When dreaming of SaaS growth, you might not think of your billing system immediately. In the search for growth, your marketing and customer success strategies are likely much closer to your heart. Still, as it turns out, Billing software is currently in a renaissance, and for good reasons. Here we will explain why billing is in the spotlight again, and why it might just be the key to improving your ARR, MRR, and CLV.

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