Technopolis implemented Good Sign solution to its Service Ecosystem with Flexible Pricing, Customer Onboarding and Billing for the internationally growing UMA Workspace services.
I just recently represented Good Sign Solutions at European Monetize 11 event in Amsterdam. The event concentrated in modern monetization capabilities, which are needed when organizations are adopting new business models and growing services.
I will share three of the event highlights like a practical list of 13 symptoms that indicate the need of fixing pricing, billing and monetization
The other day I attended an event where sales coach Mika D. Rubanovitsch @Rubanovitsch was talking about sales, marketing and customer behavior.
His key statement was that the buying behavior of customers is changing way faster than companies’ ability to create desirable offering.
This led me to a thinking process pondering what and why - and how to avoid such.
Should we trash what we learnt in business school about strategically developing our offering to the focal point matching our core competency and the needs of our carefully selected customer segment(s)? Hitting the sweet spot produces such a compelling reason to buy that success follows automatically.
Digitalization and new business models force most companies to think of the drivers for future success.
New business models require new thinking - and also new tools.
We have summarized three questions all companies should consider to thrive in this digital era.
Perhaps surprisingly - one of these important questions is tied to understanding the operational role and value of a customer contract.
And although it might not seem too different to 2015, we have seen some formidable change in the views of business professionals. The business world has talked about digitalization, servitization and as-a-service innovation for a while now, but now this seems to be turning into new service business model initiatitives in many industries.
Back in the day it may have been easy to put a product to a package and deliver the package.
Now the customers want to hand-pick the features and build their own service combo.
Customer also expect to pay for just the parts they use: either paying for a safe fixed fee package which is fitted for their specific needs, or saving by paying according to actual use instead when the needs vary.
Therefore, service providers need to be able to provide custom fitted services and custom fitted pricing.
And they are – but at what cost? If variety must be offered, but the backoffice concists of traditional systems, the result is loads of Excel spreadsheets, costly manual work, inaccuracies and revenue leakage.
The World Economic Forum predicts that by 2030 all products will transform to services.
Would like to add, that transforming the products to services means new approach to operational and financial systems.
Our prediction is that in 2017 new intelligent automation software will be implemented for new service business models alongside the traditional ERP systems. The new service business software will provide for handling new kinds of service contracts and service subscriptions with customer specific and dynamic variety.
Click here for our blog page to reach the link to World Economic Forum prediction that by 2030 all products will transform to services.
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