Technopolis implemented Good Sign solution to its Service Ecosystem with Flexible Pricing, Customer Onboarding and Billing for the internationally growing UMA Workspace services.
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I just recently represented Good Sign Solutions at European Monetize 11 event in Amsterdam. The event concentrated in modern monetization capabilities, which are needed when organizations are adopting new business models and growing services.
I will share three of the event highlights like a practical list of 13 symptoms that indicate the need of fixing pricing, billing and monetization
4 min read
In this article we are focusing the mass customization, from a theoretical point of view and also how it is done with Good Sign service solutions. In the nutshell we are defining the process about: "What do I need to be effective in mass customized business?".
Effective mass customization is based on understanding customer needs for mass customization, and implementing mass customized services properly. [Nikolaus Franke & Frank T. Piller: 2002]
Shall we take a look at the mass customizing theory and how mass customization is applied in physical products and in services?
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Contract Documents Have a New Meaning in the Digital Era
If you were asked to visualize a contract, would you think of a pile of paper with hand written signatures? If asked to visualize a digitalized contract, would you think of a scanned document at a digital contract archive?
Quite likely yes. In the old day contracts were signed papers. These papers had to be retained carefully for archives. Then arrived digitizing where contracts were converted from paper to a digital form such as a pdf-file and archived digitally. This sort of digitizing is not very interesting any more.
Today we buzz about digital transformation, which makes or breaks entire businesses. What is this new digitalization? What is a contract in the digital era?
Digitalizing Service Business
Truly digitalized contracts play an essential part in the forerunner continuous service businesses of today. Contracts are still agreed between the contracting parties just like in the old day, but the agreed pricing conditions and other contract terms are digitalized.
Thus, the conditions and terms of an agreement can now be digitally represented with rules. The rules automatically calculate pricing and drive orchestrated fulfilment actions depending on how the different factors actualize in the contract environment.
Pricing conditions, service delivery terms, service level agreements and other contract conditions of a digitalized contract can be extremely flexible. If similar levels of variability are attempted without a true service business system, it usually leads to Excel spreadsheets and Post-it notes becoming an essential part of the process.
As long as the rules can be defined and data of the prevailing factors can be obtained, the end results can be derived and driven automatically. - Even if factors are changing dynamically based on usage-volume, outcome, demand or the changing weather conditions... and different from one customer to another.
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How Is Outcome Economy Tied to End-to-End Digitalization & New Software Capabilities?
Our world is under a major change: from selling products to providing products as part of a complete service.
Pay-per-use is becoming commonplace.
In the outcome economy companies will further shift from selling products and services to competing on delivering measurable results, which bring value to the customer.
The outcome economy will require many new capabilities from the businesses besides a need to be able to identify customer value.
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How Digital Platforms May Disrupt Manufacturing Industry:
New Ecosystem Business Models Can Utilize 97% More Capacity
In his podcast interview CEO Thomas Hedenborg states:
“There are studies testifying that only 3% of total installed manufacturing capacity is utilized. The one who creates a platform that connects this ample underutilized resource to a need is sitting on a gold mine.”