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Fortum HorsePower Grows Customer Oriented Circular Economy Services

May 5, 2017 11:59:00 AM

End-to-End Digitalization and Monetization for Subscription Services and Logistics Operations

Good Sign’s service business platform offers Fortum HorsePower end-to-end digitalization of both the service transactions and the financial transactions.

HorsePower is a new circular economy service launched by Fortum. It is a full-service concept including delivery of bedding from sawmills to stables and collecting used bedding from stables to power plants. The service

  • solves the manure problem of horse stables by utilizing horse manure in an environmentally friendly way
  • Utilizes byproducts of forest industry by circulating sawdust, shavings, etc. to stables as bedding material

Fortum designed HorsePower to be a full-service concept for the horse stables and added delivery of bedding as a service element. For horse stables the benefits are clear – they will get rid of manure and get the needed bedding with a single subscription.

”Good sign’s solution helps us to streamline our sales and logistics management processes. I’m expecting a significant reduction in efforts and costs needed to manage our deliveries and invoicing. I’m glad that now we can focus on more value-creating tasks. Now we are also able to monetize performed services faster than before”

Mr. Anssi Paalanen, VP, Fortum HorsePower


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Petri Takala
Written by Petri Takala

Petri is the Vice President of Sales and Marketing. He also leads Good Sign’s solution evolution for selected industries. Petri is an experienced business leader with a strong background in business management systems within several industries.

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