Why Customers Think Billing Should Be Part Of the Revops Strategy
Billing Really Is Part Of Your Customer Process Over the past 10 years, the CX landscape has changed dramatically. Where older CRM systems handed...
2 min read
Iiro Kaukoniemi
:
Jul 11, 2025 1:28:40 PM
You probably already know your billing system is not ideal.
Not in a catastrophic way. Just… in an annoying, frustrating, revenue-leaking kind of way. The kind that requires hours of manual triage every time your product or pricing changes.
It’s like an age-old backend system that “works” so long as nobody touches anything.
So things don’t get fixed because fixing it feels riskier than the problem itself.
What if that risk was imagined and the cost of inaction was real?
First it’s just a custom invoice. Then it’s a Google Sheet. Then a Slack thread. Then a Zoom call about why the same customer was billed three different ways.
These become the status quo until finance refuses to onboard another customer manually. Or until product managers can’t launch usage-based tiers without a forecast meeting. Or until a missed invoice tanks your MRR report before a board meeting.
Let’s put this assumption to rest right now: that fixing these bottlenecks is inherently disruptive, risky, and painful.
Because it isn’t. At least not if you use Good Sign.
You don’t need a replatforming initiative. You don’t need to rip out your ERP. You don’t even need to stop what you’re doing.
Good Sign integrates with your CRM, ERP, usage platforms, PSPs, and more—Salesforce, HubSpot, SAP, ServiceNow, Maventa, and beyond. It becomes the connective tissue between tools, not a replacement for them.
Plus, we can set up a “shadow billing” process, where you can see Good Sign in action before you go live.
With modern APIs and pre-built connectors, Good Sign lets you go live without disrupting finance operations or rebuilding workflows from scratch.
Enterprise rollouts get a bad rap, deservedly so. But Good Sign avoids the pain by design.
Most importantly, it doesn’t change your core tools or force a new process. You can:
The longer you wait, the more brittle billing becomes. You don’t need to hit a wall to justify fixing the engine.
And with Good Sign, you don’t even have to pull over to do it.
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